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Case Study

Ice Barrel

Makers of the most accessible and effective cold therapy solutions.

Goals

  • Increase engagement and brand awareness on Facebook and Instagram.
  • Curate high-quality UGC from influencers in the health and wellness space.
  • Increase website traffic and conversions.

Strategy

  • Joybyte launched an influencer campaign strategy, which targeted holistic health micro influencers with high engagement rates to incorporate the Ice Barrel into their daily fitness routine and share it with their followers.
  • Retarget influencers whose content performed the best with a giveaway campaign to share the Ice Barrel product with their followers.

Results

  • One high-performing giveaway posted by a retainer influencer gained Ice Barrel 1,500 new followers in a single day.
  • 266% follower count growth, with an increase of 25,700 followers in the first 90 days.
  • Increased Ice Barrel’s traffic to their website by 698%.
  • 25% increase in sales.

Project Scope

Social Media Management
Influencer Campaigns

Campaign Highlight: Organic Social Media

❄️ Get colder, feel better.

Our goal for organic social media is to share the power of cold therapy with anyone who needs to hit the reset button, by activating community and sharing  meaningful stories about how cold therapy is changing lives. We also provide helpful education as a thought leader in cold therapy by showcasing blogs, whitepapers, and scientific content.

3.4M

Overall impressions

25.7K

New followers

42K

Website visitors

“Joybyte has helped us grow our social media reach exponentially. They’ve taken so much work off my team’s plate, so we can focus on what we do best.”

5/5

Wyatt Ewing

CEO/Founder, Ice Barrel

Watch the video

Campaign Highlight: Influencer Campaigns

Influencing at-home cold therapy for a better life.

We highlighted fitness influencers who created content showcasing the benefits of using the Ice Barrel for recovery and overall wellness. We want to drive home that Ice Barrel customers are the focus and we are in their journey to wellness together.

40+

Engaged influencers

220

Pieces of content generated

25%

Increase in sales generated (MoM)

@thenickmundy

@themovementjourney

@nnifferfx

@erichinman

@onelegtostandon

@irongirlnadia

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