JustLight

Creators of the Sunflower that delivers red light therapy and beautiful visual appeal. 🌻

Goals

Launch brand on Instagram
Create educational content to support new product launch and enhance the buyers journey for new customers.
Establish credibility within the healthcare vertical

Strategy

We created content focused on leveraging case studies and medical information to build brand awareness about the science behind light therapy and provide value to chronic pain sufferers.
Showcase the utility and beauty of the new Sunflower product.
Provided relatable, entertaining content by showcasing mega influencers that suffer from chronic pain across Instagram and TikTok.

Results

Increased audience by 455% in the first 90 days.
Increased engagement by 214% in the first 90 days.
Increased reach by 205% in the first 90 days.

Project Scope

Social Media Management
Influencer Campaigns

Campaign Highlight: Organic Social Media

It’s not magic. It’s JustLight.

Our goal for organic social media is to raise awareness for red light therapy as a cure for Alzheimer’s, plus other health benefits. We want to inspire our audience to do their research and help educate them on their wellness journey.

455%

Increased audience

214%

Increased engagement

205%

Increased reach

Campaign Highlight: Influencer Campaigns

Influencing the power of healing with red light therapy.

We partnered with micro influencers over the age of 30 that suffer from chronic pain, to showcase how they use the Sunflower red light therapy product in their day-to-day lives.